There is no “short cut” to a customer’s heart. Building a profitable relationship is not a simple stroll from Point A to Point B. It is a steep, winding climb. It requires a professional strategy, a certain amount of discipline, and the guts to stay the course.

Yet, the most daunting journey begins with a deceptively simple act: Sending a single email.

But pray, what should that email say? And once the conversation has begun, what follows?

In this article, we discard the “fluff” and examine the mechanics of a successful email marketing journey. You will discover how to send the right message at the precise moment it is needed. Your audience will enjoy a better experience, and you will enjoy the dividends.

It is time to stop “blasting” your subscribers and start leading them.